Beyond
the Bot
Architecting the Future of Competitive Insight.
Two half-days of frameworks, tradecraft, and honest conversation for the practitioners who turn signal into decisions.
The bots have arrived.
Every CI workflow now has AI doing part of it — summarizing earnings calls, drafting battlecards, running buyer interviews. The tooling is no longer the hard part. The hard part remains the core of CI: judgment, separating what's signal from noise, and what a decision-maker should actually do about it. The future of CI isn't replacement — it's elevation. That's the whole agenda.
The busywork is automated
A competitor SWOT, a first-draft battlecard, a win-loss summary — what used to take a full day now takes minutes. We start by being honest about what that frees up, and what it quietly breaks.
Signal still needs a human
A model can synthesize. It can't read what your stakeholders actually need, or decide what matters to your board next quarter. The premium skill of the next decade is filtering, framing, and the nerve to put a point of view in front of leadership.
The function is being redrawn
Win-loss is becoming continuous. Battlecards reach the rep mid-deal. CI sits closer to strategy than ever. We map what an AI-native CI function looks like — and how to staff and defend one.
Two half-days, built for working analysts.
Each day runs 10:00–15:00 ET — tuned so practitioners across the Americas and EMEA can attend live, with every session recorded for on-demand replay. Workshop-forward by design: most sessions send you home with a template you can run Monday.
What the work looks like when AI handles the first draft of everything — hands-on case studies and best practices, so you leave with the templates.
The judgment, relationships, and influence that no model ships with — and the craft of turning analysis into a decision.
The CI practitioners who answer the AI question well won't be the ones with the best tools. They'll be the ones with the best judgment — and they’ll define the next decade.
Built for the people who do the work.
Leave with frameworks, not slides
Every session ships a usable artifact — a template, a checklist, a method you can run Monday morning.
Honest talk about AI
No vendor theater. Practitioners say what actually worked and what they quietly turned off.
The benchmark numbers
Get the State of the Practice 2026 data on staffing, comp, tooling, and AI adoption across CI teams.
A real peer network
The hallway track and networking rooms connect you with CI people who have your exact problem.
Half-days respect your calendar
Four focused hours a day. Attend live across the Americas and EMEA, or catch every session on demand.
Priced for the whole practice
$99 early bird, $125 standard — kept low by the Council so a paid seat is worth it without gatekeeping.
Ready to go beyond?
Join 500+ CI practitioners for two half-days, Sep 22–23. Early-bird seats are $99 through August 31, then $125. Drop your email and we'll send your checkout link plus the calendar holds.
Qualified leads, not a logo wall.
A focused virtual stage keeps your brand front-and-center with the most influential voices in competitive intelligence. An intimate, high-intent audience means real conversations — and real pipeline.
Premium brand exposure
A focused virtual stage keeps your name front-and-center before, during, and after the event.
Access to decision-makers
Connect with competitive & product marketing leaders actively sourcing tools and partners.
Alignment with the Fellows
Put your brand alongside the most prestigious voices in the CI community.
Year-round promotion
Residual exposure through recordings and community channels long after the summit ends.